Why Short-Form Mobile Video Ad's Need to Be Part of Your Pet Industry Marketing Strategy

Why Short-Form Video Ad's Need to Be Part of Your Marketing Strategy Adapt your content to today's short attention spans to maximize their effectiveness. Image Credit:  It’s no secret that mobile advertising is taking over. By the end of this year, mobile ad spend is expected to reach nearly $107 billion worldwide! In fact, mobile search ad revenue is expected to outpace desktop as soon as 2019 and mobile display ads may already have surpassed their desktop counterparts this year (in the U.S.). According to Business Insider: Mobile will be the fastest-growing advertising channel and buoy spending on each of the digital formats. US mobile ad revenue will rise by 26.5% through of 2020. Short-Form Video Ads YouTube has become a commercial advertising powerhouse...

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